Olly Murs ft Demi Lovato - 'Up' (2014) Music Video Analysis

This is the 'official' music video produced to endorse Olly Mur's & Demi Lovato's recent duet single 'Up'; consumable in both the former's 2014 album 'Never Been Better' & the latter's, 'DEMI' (again in 2014).

I am very fond of Lovato's texts - this being no exception - her star power is what actually brought me to consume this one. Having consumed; it has now become my personal favourite.




Below is the alternative, acoustic version to the single.



The 'acoustic' version to this single serves ancillary to the above version; both are however distinguishable. Performance characterises this version more - I believe (as an example).





Shots I particularly love:

Strong conformity to Goodwin's theory; beautifully employed to construct the impression of Demi Lovato pouring her heart and soul into the lyrics of the song, augmenting the verisimilitude significantly. Facial expression/body language are vital in this.

Significant in augmenting the positive vibe created by the song lyrics: the artists' passion/joy are clearly exemplified through their facial expression. Personally, I gather connotations of solidarity from this.

Relatively similar to the
shot above shot of Demi alone; exact same impact
- I believe.