Demi Lovato - 'Stone Cold' (2015) Music Video Anaysis

The 'official' music video.




The 'ancillary' music video - more performance orientated.

JAY-Z - '99 Problems' (2003) Music Video Analysis

Demi Lovato - 'Cool for the Summer' (2015) Music Video Analysis

Olly Murs ft Demi Lovato - 'Up' (2014) Music Video Analysis

This is the 'official' music video produced to endorse Olly Mur's & Demi Lovato's recent duet single 'Up'; consumable in both the former's 2014 album 'Never Been Better' & the latter's, 'DEMI' (again in 2014).

I am very fond of Lovato's texts - this being no exception - her star power is what actually brought me to consume this one. Having consumed; it has now become my personal favourite.




Below is the alternative, acoustic version to the single.



The 'acoustic' version to this single serves ancillary to the above version; both are however distinguishable. Performance characterises this version more - I believe (as an example).





Shots I particularly love:

Strong conformity to Goodwin's theory; beautifully employed to construct the impression of Demi Lovato pouring her heart and soul into the lyrics of the song, augmenting the verisimilitude significantly. Facial expression/body language are vital in this.

Significant in augmenting the positive vibe created by the song lyrics: the artists' passion/joy are clearly exemplified through their facial expression. Personally, I gather connotations of solidarity from this.

Relatively similar to the
shot above shot of Demi alone; exact same impact
- I believe.

A2 BLOG TO-DO LIST

Research into 'Demi Lovato' & 'Eminem' as my 2 in-depth case studies

Backgrounds - how they grew up relatively poor - how they were subject to issues such as: drug consumption, self-infliction, depression etc. How this played factor in shaping how they are now - Demi trying to convey meaningful music which reaches out to teenagers/young adults - primarily people who suffer/at risk of suffering similar experiences to her; similarly with Eminem. Their roles as empowering figures: neither are limited to just empowering one particular gender - which is where I find relation/relativity/inspiration.

Ironically - in one aspect - it is good they experienced said issues; if they hadn't their music styles would probably differ significantly now. They would probably have less of a following. My 2 artists are exemplification of 'persona' being integral in a record label.


MUSIC VIDEOS TO ANALYSE:
Demi Lovato - 'Cool for the Summer' (2015).
Demi Lovato - 'Heart Attack' (2013).
Demi Lovato - 'Confident' (2015).
Demi Lovato + Olly Murs - 'Up' (2014).
Demi Lovato - 'Body Say' (2016).
Demi Lovato - 'Stone Cold' (2015).
Demi Lovato - 'Warrior' (2013).
Demi Lovato - 'Skyscraper' (2011).
Demi Lovato - 'Really Don't Care' (2014).
Jason Derulo - 'IT Girl' (2011).
Jason Derulo - 'Want to Want Me' (2015).
Eminem - 'Space Bound' (2010).
Eminem - 'Not Afraid' (2010).
Eminem - 'Lose Yourself' (2002).
DNCE - 'Cake by the Ocean' (2016).
Nick Jonas - 'Chains' (2014).
Nick Jonas - 'Close' (2016).
Olly Murs - 'Kiss Me' (2015).



Research into 'Hollywood Records' (history of it - greatest attainments).
Research into relevant production contexts.
Research into conventional technical codes (ANDREW GOODWIN).

Goodwin's Music Video Theory

1. Music videos demonstrate genre characteristics (e.g. Stage Performance in a Rock video and dance routines in a pop video) 
2. There is a relationship between lyrics and visuals 
3. There is a relationship between music and visuals 
4. The demands of the record label will include close ups of the artist to develop motifs (visual style)
5. Reference to the notion of looking (screens within screens, telescopes etc.)
6. There is often inter-textual reference to films,TV, Programmes and other music videos.

Intertextuality should instantly be a recognisable symbol of pop culture as it interacts with the audience by bringing in current affairs which is a great promotional tool to establish a fan base.