Invention of film brought possibility of combining music and moving images.
Music videos have been existential since the 'booming 20's.
Prominent musicians from said decade include Bessie Smith and Louis Armstrong: both jazz musicians who helped shape the emergence of 'jazz' in popular culture.
Antiquated/traditional music videos use to regard live performance and be more 'expressive'; contemporary regard spectator interaction and catharsis - establishing a sense of intimacy.
1970 - the record industry - seized opportunity to employ TV-Shows as an endorsement platform for artists, particularly because of already-accquainted audiences.
The latter-half of the '70s (1975) saw 'Bohemian Rhapsody' produced and come to light in media. This has been disputed to mark the initiation of 'the video era' and establish language for contemporary music video: it also is considered one to be one of the first music videos to utilise advanced visual effects (CGI).
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